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CPM Calculator
Cost
(must be whole dollar amount)
CPM
(cost per 1,000 impressions)
Impressions
(banner exposures)

How to Use the CPM Calculator

If you would like to calculate CPM using our calculator above, simply fill in two of the fields in the form and click the solve button.

Online Advertising Definitions

Ad Impressions: This is the number of times an advertisement is displayed on a webpage.

CPM Rate: CPM rate is the cost per 1,000 impressions or the amount that you pay every 1,000 times your advertisement is displayed.

Advertising Cost: This is the total cost of your ad campaign.


How do you calculate CPM costs for online advertising?

To calculate CPM you take the cost of the campaign divided by the impressions divided by 1,000. [CPM = Ad Cost / (IMP/1000)]

To calculate Ad Cost you take the CPM cost times 1,000 and then divide the impression number by that result. [Ad Cost = IMP / (CPM * 1000)]

To calculate Impressions you take the Ad Cost divided by CPM and then multiply that number by 1,000. [IMP = (Ad Cost / CPM ) x 1000]

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