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BusINess » Communications

Archives for the ‘Communications’ Category

South Shore tourism bureau earns award for history video

The South Shore Convention and Visitors Authority film, Built by Steel, Changed by Tourism, recently won a Gold MarCom Award in the video category.

The video showcases the history of the South Shore CVA and the local hospitality industry. The video was written and produced by the staff of the South Shore CVA and was filmed in a continuous shoot at Marquette Park beach.

More than 5,000 entries for the 2010 competition were received. The MarCom Award competition recognizes outstanding creative achievement by marketing and communication professionals.

The video can be viewed at youtube.com/southshorecva. For more information, visit marcomawards.com.


Valparaiso High grad co-authors corporate blog book

Valparaiso native Chantelle Flannery is co-author of <em>Corporate Blogging for Dummies</em>, a book that shares corporate blogging tricks of the trade and how to establish a strategy and measure the blog's success. (Photograph by The Times.)

Valparaiso native Chantelle Flannery is co-author of Corporate Blogging for Dummies, a book that shares corporate blogging tricks of the trade and how to establish a strategy and measure the blog's success. (Photograph by The Times.)

A 2001 graduate of Valparaiso High School who earned degrees at Purdue and Indiana universities has co-authored a book geared toward helping businesses and companies use a social media tool to become more productive and effective.

Corporate Blogging for Dummies, by Valparaiso native Chantelle Flannery and Douglas Karr, is now available at bookstores and Amazon.com.

“It’s kind of a shift in thinking from people looking at blogging as a political or personal thing,” Flannery said. “It’s the start of companies engaging online with the benefits of using a blog as a platform.”
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Crown Point Lands New Company

From the BusINess inbox—The BusINess editors are committed to keeping you informed about the latest news in NWI. Here’s today’s submission from Diversified Marketing Strategies:

The City of Crown Point is pleased to welcome Diversified Marketing Strategies (DMS) to its new corporate headquarters at 1330 Arrowhead Court in the Arrowhead Industrial Park. DMS, a full-service marketing firm and publisher of Building Indiana, the state’s largest statewide business-to-business magazine, brings nine jobs to Crown Point and plans further growth in 2011.

“The City of Crown Point is happy to welcome Diversified Marketing Strategies to the community,” says Crown Point Mayor David Uran. “Small businesses are the engine of the U.S. economy and growing firms like Diversified Marketing Strategies are key to our continued economic recovery.”
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‘Times’ grows circulation advantage over ‘Post-Tribune’

The Times‘ circulation advantage over the Post-Tribune continued to grow during the past year, with The Times now holding a lead of 48,322 on Sunday and 40,374 for weekdays, according to the Audit Bureau of Circulations.

The Times‘ Sunday circulation, at 91,978, is now more than double that of the Post-Tribune, at 43,656. The weekday circulation of The Times is 83,877 and the Post-Tribune is 43,503.

The Post-Tribune’s Sunday circulation for the past six-month reporting period represented an 18.4 percent decline from the year-ago figure of 53,517. Its weekly circulation for the last six months represented a 16.5 percent drop from the year-ago figure of 52,106.
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Discounts offered in Facebook check-in ‘Deals’

If you use Facebook to “check in” to your favorite restaurants or shops, you can now expect to see rewards and discounts from companies looking to drum up business and lure in loyal customers.

Facebook is looking to bridge online advertising with people’s offline behavior as it announced a service called “Deals” on Wednesday. It’s an extension of Places, the check-in feature the company unveiled this year. Rising with the explosive growth of smart phones, services based on people’s location help them find coupons, earn quirky merit badges or simply share with friends where they are.

The number of people using such services is still small—just 5 percent of the U.S. Internet population, according to a May survey from the Pew Internet and American Life Project. But it’s growing, and businesses ranging from small mom-and-pop stores to national chains are starting to take notice.
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Businesses hope election season’s end will boost fortunes

Michael Griffin, center, clerk-treasurer for the town of Highland, speaks October 20 during the quarterly Times Board of Economists luncheon at Innsbrook Country Club in Merrillville. (Photograph by The Times.)

Michael Griffin, center, clerk-treasurer for the town of Highland, speaks October 20 during the quarterly Times Board of Economists luncheon at Innsbrook Country Club in Merrillville. (Photograph by The Times.)

Northwest Indiana business leaders say the most powerful economic stimulus yet may be just around the corner: the end of the 2010 midterm elections.

“No matter what happens with these elections, at least they will be over with and people will settle down and we’ll have more consumer confidence,” said Bill McCabe, broker/owner at Century 21 Executive Realty in Schererville.

McCabe was one of 16 business leaders at the Times Board of Economists quarterly meeting at Innsbrook Country Club on October 20, all of whom cast a vote for getting the elections over with and getting on with the business of America.
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Northwest Indiana radio stations receive 10 nominations

Radio One Communications’ Northwest Indiana radio stations have received 10 nominations in six categories in the 2010 Indiana Broadcasters Association Spectrum Awards competition.

Both of the company’s local morning shows were nominated in the category of radio station broadcast personality or team—the Indiana 105 Dawn Patrol with Steve and Laura on WLJE 105.5 FM and the Wake-Up Crew with Don and Veronica on WZVN 107.1 FM.
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Times garners two premier corporate awards

The Times Media Co. has won two President’s Awards and is one of three enterprises in the running for Enterprise of the Year within Lee Enterprises.

The Times, a division of Lee Enterprises, won an Innovation Award for its pioneering work in digital marketplace initiatives and an Exceptional Achievement Award for other digital initiatives, including its customer call center for Lee media companies throughout the nation.

The Times will learn if it has been selected as Enterprise of the Year on November 5, with the St. Louis Post-Dispatch and the Daily Herald, of Provo, Utah, being the other nominees.
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Biz Buzz, Fall 2010

>> CROWN POINT

NICU coming to local hospital this fall

A neonatal intensive care unit is scheduled to open in the fall at Saint Anthony Medical Center, 1201 South Main Street.

The 12-bed unit, slated to open in November, will be housed in the hospital’s maternity department, called the Birth Place. Staff will include neonatalogists and specially trained nurses.

“This is something we have wanted for years,” said Carol Schuster, vice president of patient services. “With our number of annual deliveries now up to around 1,600, we are able to justify the need and better serve our parents and their babies.”
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Eddie Melton

(Photograph by Tony V. Martin.)

(Photograph by Tony V. Martin.)

Early in life, Eddie Melton envisioned himself working with others to make the community a better place for all ages, but especially for future generations. That vision for his own future has led this Merrillville resident to the various facets of his career and to volunteer activities that bring out the best in others.

Melton grew up in Gary and was the quarterback for Horace Mann High School’s football team. “I went down to Kentucky State University in Frankfort, Kentucky after high school,” he says. “But I always knew I wanted to come back and work to better the community and to work with youth.”

Leaving KSU because he needed to financially support his family after one member had a stroke, Melton returned to Gary and started working with programs at Edgewater Systems for Balanced Living, a Gary-based mental health and addiction services facility. He ran an after-school program funded through U.S. Rep. Pete Visclosky that brought together young people, mentors and activities.
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