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BusINess » Business Communications » Crown Point Lands New Company

Crown Point Lands New Company

From the BusINess inbox—The BusINess editors are committed to keeping you informed about the latest news in NWI. Here’s today’s submission from Diversified Marketing Strategies:

The City of Crown Point is pleased to welcome Diversified Marketing Strategies (DMS) to its new corporate headquarters at 1330 Arrowhead Court in the Arrowhead Industrial Park. DMS, a full-service marketing firm and publisher of Building Indiana, the state’s largest statewide business-to-business magazine, brings nine jobs to Crown Point and plans further growth in 2011.

“The City of Crown Point is happy to welcome Diversified Marketing Strategies to the community,” says Crown Point Mayor David Uran. “Small businesses are the engine of the U.S. economy and growing firms like Diversified Marketing Strategies are key to our continued economic recovery.”

According to DMS President Andrea M. Pearman, the new offices will allow the company to expand in order to meet the demands of its burgeoning publishing, events and promotional specialties businesses. Since last January, DMS has increased its staff by a third and opened satellite offices in Indianapolis and Warsaw, giving the company a total of three offices and 12 employees statewide, up from a single office and eight employees just a year ago.

“At the beginning of the year, we expanded circulation of Building Indiana from northern Indiana to the entire state, making it Indiana’s largest b-to-b magazine in the process,” Pearman says.

“We also launched the Midwest Smoke Out last April, which in its first year attracted 1,500 cigar aficionado, making it the largest cigar show in the Midwest; The Big Schmooze, done in cooperation with the United Ways of Lake and Porter Counties; and our latest event, the Beyond Safety Conference & Expo.”

The company chose Crown Point for its headquarters for several reasons, including its convenient location, favorable tax climate, vibrant business community and forward-thinking leadership. “I have always been impressed with both the business and civic leadership of Crown Point, and when the need arose for more space, it was never a question of, ‘where should we go?’ but rather one of ‘where in Crown Point should we go?’” Pearman says

“Our numbers may not be as big as some you see on the news, but we’re growing and creating jobs here in Crown Point, and in Warsaw and Indianapolis,” she adds. “And we’re not done. We have very ambitious plans for 2011 to not only build our existing businesses, but to keep adding new events, publications and innovative marketing options for our clients.”

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