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BusINess » Business Communications » Valparaiso High grad co-authors corporate blog book

Valparaiso High grad co-authors corporate blog book

Valparaiso native Chantelle Flannery is co-author of <em>Corporate Blogging for Dummies</em>, a book that shares corporate blogging tricks of the trade and how to establish a strategy and measure the blog's success. (Photograph by The Times.)

Valparaiso native Chantelle Flannery is co-author of Corporate Blogging for Dummies, a book that shares corporate blogging tricks of the trade and how to establish a strategy and measure the blog's success. (Photograph by The Times.)

A 2001 graduate of Valparaiso High School who earned degrees at Purdue and Indiana universities has co-authored a book geared toward helping businesses and companies use a social media tool to become more productive and effective.

Corporate Blogging for Dummies, by Valparaiso native Chantelle Flannery and Douglas Karr, is now available at bookstores and Amazon.com.

“It’s kind of a shift in thinking from people looking at blogging as a political or personal thing,” Flannery said. “It’s the start of companies engaging online with the benefits of using a blog as a platform.”

The book shares corporate blogging tricks of the trade and how to establish a strategy and measure the blog’s success. Topics also include the legalities involved with a corporate blog, and the book includes examples of successful blogging programs.

“Blogging also helps the search perspective because you are creating all this new content on a regular basis, and one of things search engines really look at is how frequently the content is changing and being updated,” Flannery said.

Flannery is the vice president of Firebelly, a social media marketing agency also based in Indianapolis.

Her co-author, Douglas Karr, is the CEO of DK New Media, an Indianapolis-based company that helps technology companies integrate social media into their platforms.

“We’re just trying to help educate people on blogging and let them know it’s not a scary thing,” Flannery said. “It’s something you should be doing because of the additional exposure.”

Flannery has a degree in marketing from IU and one in computer programming from Purdue. She said an internship with a Fortune 500 company influenced her to focus more on the “business side of things” instead of development. She said her company helps businesses develop a full plan for using social media.

“It can be a little scary, but there are a lot of companies doing it now, and if you put the right plan in place, you could really create deeper levels of understanding your clients,” she said.

For more information about the book, visit corporatebloggingtips.com.

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