An iconic part of Northwest Indiana’s entertainment and convention scene for 40 years, the White Lodging facilities at U.S. 30 and I-65 are being rebranded and marketed as a unique, multidimensional destination to be known collectively, and simply, as the Star Plaza.
The new marketing campaign, “It’s All Here,” focuses on highlighting everything from the theater to the Radisson hotel and convention center with the Star Plaza logo. New signs, photos and a user-friendly website are uniting the brand.
“We believe this repositioning and our marketing efforts will bring Star Plaza back to the forefront of people’s awareness—and possibly even reintroduce them to our versatile property,” said Bruce White, chairman and CEO of White Lodging Services Corp., and son of founder Dean White.
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