Bruce Leetz lives by a set of values and uses them to guide his company, North Coast Distributing.
“Passion, respect, commitment, integrity and excelling,” said Leetz, the company’s president and chief executive officer.
“It’s the PRICE of success,” he noted, putting his values to an acronym.
Leetz joined the company in 1963, starting out as a driver, and in 1970 was appointed president.
Since then, the family owned business has grown into a mulit-million-case annual distribution system operating out of a 135,000 square-foot facility in Valparaiso, with branches in northeastern Indiana and central Texas.
Leetz was named this year to The Times’ Northwest Indiana Business and Industry Hall of Fame.
“It’s a tremendous honor,” Leetz said, “I’m very humbled by it.”
While the honor went to him, “It’s the people behind the CEO who make it possible,” Leetz said. “I’ve been blessed with incredible people.”
The company’s success is a result of a strong company culture, Leetz said.
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