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BusINess » Television

Posts Tagged ‘Television’

Super Bowl frenzy stretches far beyond game

The Super Bowl commercial blitz is extending beyond the usual talking babies and office chimps to engage viewers online and get more for advertisers’ $3 million-plus investment.

Marketers are using every trick in the playbook to dominate the buzz before the game and long afterward, too. The gimmicks include online contests, a car “race” powered by Twitter mentions, and a secret new level of a hit iPhone game.

The goal is to build buzz, not get lost in the 42 minutes of Super Bowl ad time, and get cheap or free exposure when viewers watch again on YouTube.
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Dr. Rachael Ross

Keeping others healthy seems part of Rachael Ross’s own DNA. A family practice physician at the Tatum Family Health Center, Ross has followed in her father’s footsteps at the clinic David Ross, M.D., founded decades ago at 1619 W. 5th Ave., Gary.

Medicine was “a safe choice. I grew up just a few blocks from the clinic,” she says. “No matter what, my mom stressed, especially to the girls, that they become educated and be able to take care of themselves. My two sisters and a brother are also doctors.” A graduate of Vanderbilt University, Ross earned a medical degree from Meharry Medical College. A resident of Chicago’s Hyde Park neighborhood, she brings her medical expertise to many pursuits.

Part of Ross’s professional life revolves around the Gary-based health care clinic where she sees patients on a regular basis. “Our focus is on preventive care to keep families healthy. We show people how to take care of themselves,” Ross says.

Women have a natural nurturing spirit and are often the ones who take care of their families. But many times they go it alone, and these caregivers don’t always take care of themselves, she says. “We strive to help them mentally and physically,” she says.
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Geared up for TV

Tracy Tichenor, owner of T&R Auto Body in Hammond, shows how he has customized a 1991 Firebird with a new engine. Tichenor, a Schererville resident, will appear on the Speed Channel series <em>Hot Rod TV</em> and <em>Two Guys Garage.</em> Some of the filming will be done this summer in his Hammond shop. (Photograph by Natalie Battaglia/The Times.)

Tracy Tichenor, owner of T&R Auto Body in Hammond, shows how he has customized a 1991 Firebird with a new engine. Tichenor, a Schererville resident, will appear on the Speed Channel series Hot Rod TV and Two Guys Garage. Some of the filming will be done this summer in his Hammond shop. (Photograph by Natalie Battaglia/The Times.)

Tracy Tichenor isn’t the toothless bumpkin that Hollywood expects from Indiana.

With flames inked on his forearms, piercings and a tendency to call people “cat,” he’s more rockabilly than hillbilly.

And the cameras like him.

After several appearances on the TLC car restoration show Overhaulin, Tichenor, a Schererville resident and owner of T&R Auto Body in Hammond, is returning to the small screen. He will appear on the Speed Channel series Hot Rod TV and Two Guys Garage as T&R and California-based Hollywood Hotrods work together to build a one-of-a-kind Raybestos Brakes pickup truck. The build should be done by August, but Tichenor said the shows’ air dates are not finalized.
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ESPN, Discovery push third dimension for TV

In this June 17, 2009 file photo, South Korea's Park Ji-sung, right, scores the first goal as Iran's Nekounam Javad looks on during their 2010 FIFA World Cup Asia group 2 qualifying soccer match at Seoul World Cup Stadium in Seoul, South Korea. ESPN, owned by the Walt Disney Co., on Tuesday, Jan. 5, 2010 said it will introduce a sports channel this year that will broadcast live sports events using 3-D technology, starting with the FIFA World Cup soccer match on June 11. (AP Photo/Ahn Young-joon, File)

In this June 17, 2009 file photo, South Korea's Park Ji-sung, right, scores the first goal as Iran's Nekounam Javad looks on during their 2010 FIFA World Cup Asia group 2 qualifying soccer match at Seoul World Cup Stadium in Seoul, South Korea. ESPN, owned by the Walt Disney Co., on Tuesday, Jan. 5, 2010 said it will introduce a sports channel this year that will broadcast live sports events using 3-D technology, starting with the FIFA World Cup soccer match on June 11. (AP Photo/Ahn Young-joon, File)

Two major cable networks—ESPN and Discovery—said Tuesday they plan to start beaming 3-D entertainment into peoples’ homes for the first time.

Riding what could be one of the next big waves in consumer electronics, ESPN said it will have a 3-D channel for broadcasting live sports events in time for the FIFA World Cup soccer match on June 11. The channel will not operate 24 hours a day, but plans at least 85 live events in its first year.

Separately, Discovery Communications Inc., which owns Discovery, TLC and other cable channels, said it will partner with Imax Corp. and Sony Corp. to bring out its own full-time 3-D network in 2011.
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