When Daniel Wagenmaker launched his roofing business in 2021, it was driven by his desire to bridge the gap he saw between homeowners and roofing companies, where clear communication and education were often missing.
Too often, he says, homeowners receive a price estimate without really understanding what it covers or why certain choices are being recommended.
“We come in with a detailed proposal and give homeowners multiple options,” Wagenmaker said. “A lot of companies rely on high-pressure sales, but with us, it’s simple. We explain what needs to be done and present clear options without any gimmicks.”
As owner of Reliance Roof Troop in Schererville, Wagenmaker has always wanted to own a business. Now he owns two.
In December, Wagenmaker will open a franchise location of Bricks and Minifigs, an aftermarket Lego toy shop that will sell new and used Lego sets, at the corner of U.S. 41 and Oakside Avenue in Schererville.
“My goal is to make it more of a community center,” he said. “We will have a party room, community area and WiFi tables, as well as host building and racing competitions.”
A Lego enthusiast, Wagenmaker says he has been planning this new venture for two years. Although owning two businesses can be a challenge, he says he welcomes the opportunity.
“Challenges are not a bad thing,” he said. “The way I see it, challenges are very good things. If I don’t have a challenge, I’m chomping at the bit. Life can’t be simple. The moment it is, you get a little complacent.”
After serving in the Indiana Army National Guard and U.S. Army Reserves for 15 years, Wagenmaker says his military training solidified who he was as a leader. His experience led to how he interacts with employees and clients, as well as how he approaches struggles that many face either in their careers or lives.
“Going through trials, pain and suffering makes you appreciate when you come out of it a lot more,” he said.
Looking ahead, Wagenmaker says he hopes to spend more time serving at Grace Church in Dyer and becoming even more involved in the community. His roofing company regularly donates more than $20,000 a year to local charities as well.
Wagenmaker says he is also working toward finding a better balance between work and family.
“When you’re at the end of your life, you don’t wish you had made more money,” he said. “You wish you had spent more time with the people you love, and that’s what truly matters.”
Daniel Wagenmaker
Age: 33
Residence: Cedar Lake
Position and employer: Owner, Reliance Roof Troop; Owner, Bricks & Minifigs in Schererville
Training and education: Bachelor’s degree from Columbia College
Family: Wife Lindsay, four children
Free time/hobbies: Disc golf, fishing and camping with the family
